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A WINNING TRADITION Photo Photo Photo Photo Photo
For more than a century, the King House, built for Clarence King, son of famed Julian gold miner George Valentine King, has sat quietly just one block from Julian’s Main Street — away from the daily hustle and bustle of tourists and local shoppers. Since 1995, the historic home at 2124 Third St. has been the site of the Julian Tea & Cottage Arts. “It’s an advantage not being located on Main Street in that the shop generally attracts people having an interest in tea and not the merely curious,” proprietor Edie Seger said. Seger’s marketing philosophy might seem contrary to the customary way of thinking that exposure is the most important criteria to succeed in business — the familiar adage of location, location, location — but she’s confident that customers will continue to find her as long as she offers quality products and good service. She must doing something right, because Julian Tea & Cottage Arts just celebrated its 10th anniversary Nov. 2.
“We saw Julian up close in every season of the year, liked it all and decided to retire here,” she said. “We bought our Pine Hills home in 1989, commuted back and forth to L.A. for two years and finally moved in full-time in 1991.” Seger had always wanted her own store where she could display her weavings. She enjoyed drinking tea, too, and thus was born the inspiration for Julian Tea & Cottage Arts. “In the beginning,” she recalled, “the store emphasized retail sales including my handwoven garments and other crafts by local artisans, but in time, we de-emphasized crafts and moved toward tea service and expanded into luncheons. “Over the years, an interest in tea has grown in me, perhaps fostered by my attraction to British murder mysteries which I dub ‘Tea Cup Mysteries,’ Seger said. “We strive to offer a variety of high-quality products, many tea-related, and serve tea and luncheon in an elegant ambience.
The tea shop carries a wide variety of the highest quality mugs and serving pieces, infusers, strainers, caddies, trays, towels and teas, including black, oolong, green and herbals. Both regular and decaffeinated teas, bulk and loose teas are available, and a large selection of English china teapots, cups and saucers, cozies — even children’s and miniature tea sets — are colorfully displayed in the main entry.
In addition to teas, the shop offers a wide range of English china, silver items, linens, ceramics, children’s and baby gifts. Gift baskets are available for holidays or special occasions — or just because. The Segers lost a guest house and several acres of trees during the Cedar fire in 2003, but their main house was spared. The tea shop survived the fire along with the rest of downtown Julian but was closed for two weeks because the lack of power. However, “business bounced back to normal levels within just a few weeks and now is doing better than ever,” Seger said. Julian Tea and Cottage Arts conducts special events in the Tea Room, including birthday parties, anniversaries, graduations, bridal showers, baby showers, retirement parties, groups on retreat, groups on tour, or groups that just want to get together. A special menu is available for such events, and visitors are encouraged to call early to schedule an available date.
“I enjoy working in the shop just as much as ever, although I must confess my energy level is not quite as high as it used to be,” she said. “I am grateful for a wonderful, helpful staff, most of whom have worked with me for many years.” For more information about Julian Tea & Cottage Arts, visit their Web site at www.juliantea.com. Ten years and counting — the tradition continues. Photo By Carol Kinney
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